Saturday, 2 January 2010

Win-Win: How To Sign An Ebook

It’s so simple, it’s genius.

Removable, collectable vinyl covers – plain, a selection of colours, maybe they can be stylised by your favourite art toy designer – but ultimately, they’re there to collect signatures. Take one to a Convention, keep it on you, it protects your Kindle, it looks cool – and you get to show off all the autographs/sketches you’ve collected.

It’s a talking point in the bar – a great way to chat up fanboys/girls and a lovely excuse to approach your favourite writer. Plus the authors get to keep up with their public appearances – hell, if this is marketed right and catches on, it could be a new and different lease of eventing life… bigger multi-author signings will surely become more popular, and (we’re back to this again) everybody wins.

And how can you lose?

• People love to collect stuff – toys, stickers, hardware.
• People love to show stuff off – particularly in this industry.
• How many geeks have covers for their laptops – collect a year’s worth of stickers then change for a new one?
• How many fans have signing books – a new page for every author and/or artist they’ve met?
• How many people collect art toys, blind-boxed or otherwise?

As my boss would say, this fucking writes itself.

Art toys have invaded every level of the geek lifestyle – from iPhones to USB keys to every kind of ‘streetgeek’ fashion… the MonQee was a groundbreaker – the first cross-over of art toy and speculative fiction.

He proved that it works.

Let’s do this again – focused and saleable, an industry revolution. Vinyl designers to produce signable, collectable covers for eBooks. Don’t even get me started on rare versions and limited editions and yadda yadda…

It’s so simple, it’s genius.

So - who's going to manufacture me a prototype?

Just FYI: there's a follow up to this post on my new blog - here).

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