I've been meaning to give the video blog thing a go for a while, but my new involvement in the 'closed beetroot' testing of Kosso’s ‘Phreadz’ has given me the boot up my butt I needed to get me started.
Phreadz has appealed to me as marketeer, as retailer and as customer; it illustrates how well constructed something can be when it’s strategised from the outset with a clear model in mind. I can’t offer you insight on its technical expertise – but, in this concise overview of my initial thoughts, I can explain why I feel it’s had such a strong impact.
The relevance of Phreadz to a retail business is tied up in its use of channels - of course - in the same way that online retailers channel their products into departments, and their newsletters into demographic relevancy. We all know that successful marketing is about targeting your information - and here is a way that we can do that within a video forum.
Tightly streamlined, and moving ever-forward >>
One of the marvelous things about social media is that you never cease to break new boundaries – wherever those boundaries may be for you personally, they’re still there to be broken.
I guess that’s called making phread-way?
