Friday, 20 February 2009
Dancing on the Fault Line - SF does Twitter
And so – it begins.
At his signing, Cory Doctorow said that Science Fiction had ‘anxiety about the future’ – and tried to control it. From my realisations at last year’s EasterCon – I didn’t doubt he was right.
But it seems the New Age is upon us.
Twitter has gone mainstream – we know this. My Mother is concerned about my twitter presence (‘all they do is talk about cereals!’). When I explain, she accuses me of ‘second-hand networking’ and tells me I should be out there ‘meeting people’. I’ll come back to that in a minute.
This week has seen Forbidden Planet get to grips with Twitter as both network and platform. As more of our SF-friendly Brands are bump-staring their own IDs, I have a two-year head-start and a place in the London (and sometimes UK) Twitter Elite. I’m rather bemused by this (I sell toys!) but it means that Forbidden Planet’s Twitter presence has credibility – and is suddenly a highly desirable commodity.
Coming back to ‘second-hand networking’ – for your Twitter presence to have impact, you need to be doing something. Signings and events bring energy and vivacity to Forbidden Planet’s Social Media presence, draw more followers, which in turn markets event more successfully…
…and, in turn, bring more business attention to the company.
Suddenly, Twitter isn’t about cereals any more. It’s become much more efficient, a strategy in itself. Talking to Tor Books about a forthcoming event with China Mieville, we know we need a new face on SF PR; we need to pioneer radical change in the industry. We need new energy to stand out, to break moulds. We need to broadcast, to live-stream from events – to embrace web and Social Media tools and really establish the New Age of Geek Chic.
As the BBC blocks twitter, so the SF community embraces it, at last understanding the web-revolution. This morning saw @eastercon, LX2009, establish its own twitterstream – and I’m heralding this as a landmark moment in pro-fandom.
I’ve been standing on this fault line for two years, straining to pull the sides together.
Today, we can stand tall, geeks together. The movement into the real future has begun.
Thank you to Lindsay Digital for the sunrise image. Nothing else would do.